According to the Advanced Marketing Institute, the key to grab readers is to amp up your Emotional Marketing Value. Headlines with words that evoke an emotional response are perceived more positively by readers. The AMI notes that most English language words have an emotional response value of 20%. However if you want to pull the reader in you need headline with 30 to 40% , while really gifted copyrighters get higher numbers.
There are three categories of Emotional Marketing Value words, Intellectual, Emotional and Spiritual.
Fewer words are best, and will improve your score. What score you ask? The score on the AMI’s free headline analyzer.
Let’s take a look at how I ended up with today’s blog headline.
My first choice I ran through the analyzer was this:
Writing Headlines for Emotional Impact.
It only scored 20%, not nearly good enough
Analyze This! Your Headline is Your Calling Card
Worse! It only scored 12.5%
Time to get creative here and broaden the vocabulary.
Astrology Bloggers Toolbox—Writing Evocative Headlines.
Score! The headline analyzes out at 60%.
Toolbox is a good word. It evokes the idea of getting to work and having useful tools. Writing and headline didn’t score too well in the other titles, so the word “evocative” seems key here.
The AMI headline analyzer was created as a tool for copywriters. However as a blogger you have additional goals to accomplish in writing your headline. The headline needs to contain at least one or two of your SEO keywords. You’ll notice that I include two SEO keywords, “astrology” and “blogger” in this headline. To bond your headline with your blog post, you need to repeat the words of the headline, including your SEO keywords at least once, if not more within the body of the post. Of course you want to do this in creative fashion, so as not to bore the reader. Not so hard, right?
Photo published under a Creative Commons License as posted in Flickr.
Beth Turnage authors Astrology Explored as well as being publisher of Astrology Media Press. Beth is available for private consultations. You can contact Beth at firstname.lastname@example.org.