While it is often said, if you can’t say anything nice, don’t say anything at all, Technorati’s new business plan cries out for a critique. Once the Mecca of blogging enthusiasts across the net, systemic changes to social media site Technorati’s mission has inexorably altered the role it will play in the blogosphere.
Technorati was once the place where a new blog could get listed, have its feeds pulled, and have a chance at developing an audience. In addition, links to the blog site would be listed, building what Technorati called “authority” on its pages. It was a level playing field for all bloggers.
Now Technorati has rolled out a new game plan, one of which new blogs are definitely not a part despite Technorati’s glowing description of the new roll out. Gone is the option to “ping” your content to show up on Technorati’s feed. RSS feeds exist for only those blogs with larger authority. And in the new rollout, many blogs with established authority found those numbers disappeared from their listing. If you score low on authority your content will be pinged every month or so from Technorati itself. Where once links has a shelf life of six months on Technorati for authority scoring purposes, now the shelf life is a single month. In a business where blogs can be birthed and wither within that time frame from a lack of readership, Technorati will hardly be helpful to a new blogger and present bloggers with smaller authority are not being served as well. The only blogs that continue benefit from being listed on Technorati are established blogs with an authority ranking above 100.
As new bloggers look for options in building readership, Technorati might just find itself not just in the cold, but frozen out of dynamic new offerings by the narrowing of their vision.
Beth Turnage authors Astrology Explored as well as being publisher of Astrology Media Press. Beth is available for private consultations. You can contact Beth at firstname.lastname@example.org.