Social Media: AOL Almost Hits a Homerun with Lifestream

lifestreamAOL hasn’t made any major buzz since making their services free to everyone. The fact is, they seemed to flounder after that move. As the SocialMediaSphere evolved at lightning pace, and Google bent over backward trying to develop apps that people would like and use, AOL fumbled the ball with trying to make themselves more like MySpace. The aborted attempt was hindered by the slow pace of development of their social pages, the limited features, and the difficulty in setting up a decent looking page. If they hadn’t such a hold on the email traffic of the world, their company might have died a slow death.

For a while AOL stuck with what they knew, email services. While they did this they developed firm advertising support wrapped around some pretty good news services. Now AOL is stepping out into the SocialMediaSphere again with a new app, Life Stream and it looks like they made it to third base with this one.

Integrated into their chat app, AIM, Lifestream allows you to consolidate many of the popular social media feeds, like Facebook and Twitter in one rolling real time feed. You can also share photos, YouTube videos and Del-icio-us bookmarks. Not only can you read your feeds gathered into one place, you can post to all of them at the same time and comment on your friends’ posts. Since it is combined with AIM, you can switch back and forth from private to public and conversations in the same place.

Where AOL runs short of a home run is the lack of an easy interface like a button to gather new buddies into your AIM account for private chats. While you can import your email contacts into your buddy lists, you can’t do the same for your Facebook Friends or Twitter followers. Nor do they offer a way to invite people to do so. Without an easy incentive to invite people to reach across the social media streams people just won’t, leaving AOL all dressed up and nowhere to go. Sounds like someone needs to get cracking on creating a code that would create a button that sends an email to your AOL account. Are you listening AOL?

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Slide Into the Future: Add Slides to Your Astrology Site

by Jamie Funk

Adding pictures apart from horoscopes to your blog is good for many reasons. It pretties up the page and breaks up the text, making your blog more readable. It also brings in more visitors because of Google images. As an example, if you upload an image of Virgo, name it as such and when people click on that pic at Google images it will link to your site. There may be many images exactly the same listed with different links, but it does add to your hit count.

A great widget to add to your blog is slide. You upload your pics and there are heaps of options avaibale to make it integrate well with your theme. Once you have the code, you can play around with it to alter the height and width to make it fit snugly in the sidebar. Marina illustrates her blog articles and we use the slide widget to display them on the sidebar of our blog. Colour and movement animates the page making it more attractive to visitors.

Beth’s Note: You can insert a slide into a post rather than a widget space by playing around with the html. Copy and past the slide code into your post. Add this piece of code–align=”whatever alignment you want” into the body of the slide code after the html code “width=”numbers for width”.
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About the Author


Jamie Funk hangs his blogging hat at “Funkastrology–Cutting Edge Astrology for Uranian Times which he shares with his fiance Marina. Funkastrology has been listed in The Mountain Astrologer as a hot blog to watch. Of course it is!

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Astrology Blogging Workshop This Saturday!

The box on the side isn’t just for looks folks. If you live in the Connecticut area and you haven’t signed up yet we just may be able to squeeze you in but you do have to register.

Come, get to meet some great Connecticut astrologers and other like minded souls. Get to brag to your friends that you took a class at Wesleyan University. They don’t have to know that the class was held at Wesleyan, but not part of the WU’s curriculum.

Hope to see you there!

Beth

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Beth Turnage authors Astrology Explored as well as being publisher of Astrology Media Press. Beth is available for private consultations. You can contact Beth at starrynightastro@aol.com.
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How to Find Astrology Widgets for Your Blog

What is an astrology blog without bling? Although content is king, the widgets in your sidebar are often what give your blog its personality. (Or at the very least, toys with which your readers can twiddle if they’re bored by your articles.)

Fortunately, there’s doodads galore on the web. And to save you the time of looking for them yourself, I’ve provided a handy resource below:

  • Astro.com has two handy widgets. The first one features the current position of all the planets, plus Chiron and the North Node. The second one features birthdays for VIPs featured in Astro-DataBank.
  • WidgetBox has 200+ astrology widgets. More often than not, you’ll find Sun sign horoscopes, identity badges (“I’m an Aquarius!”), or blidgets, which list the most recent posts from a blog. Sites like FreeHoroscopesAstrology, iFate, and (if I may be self-serving) Sasstrology use Widgetbox widgets.
  • SpringWidgets also serves about 20+ astrology widgets. AstroDispatch, the popular astrology blog aggregator curated by Elsa, uses this platform to feature the latest posts in the astroblogosphere. If you go to the AstroDispatch sidebar, you can grab the code to feature the widget on your own blog.
  • Widgipedia has a paltry 7 astrology widgets, few of which seem to offer any value.
  • Widgia features a horoscopes widget and a Chinese Horoscope clock.
  • Google has tons of gadgets, which are mostly intended for the personalized iGoogle home page. However, if you scroll down to “For webmasters” on the right, you can click on “Embed this gadget” and grab code to add to your blog sidebar. You can change the dimensions to make it fit just right.

Although this list is pretty exhaustive, I’m sure I’m missing a few sites. Please share what you’ve found in the comments section. And remember: don’t go crazy with the bling! One or two widgets is tasteful, more than that and you’ll slow down your site – and your blog will start looking like a MySpace page.

And you don’t want that.

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kishnerpixAbout the Author

Jeffrey Kishner is editor/publisher of Sasstrology. He is also a regular contributor at AOL Horoscopes. Jeffrey is available for professional consultations regarding WordPress blogs and social media optimization. You can contact him at jeffreykishner@gmail.com.
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Help Your Readers Find Your Old Blog Posts

searchBy Jeffrey Kishner

Blogs are designed to publish an author’s most recent entry at the top of the page, pushing older posts further down the page, and eventually into the archives. This format is great if you’re writing a diary or a news blog, because your readers want to know about the latest happenings in your life or niche.

However, this format does not always work for astrology blogs. Astrology, of course, is dependent upon time, so if you’re only writing about the most recent astrological events (lunations, ingresses, mundane aspects) then your readers will want to go to the home page of your blog to view whatever has been most recently posted. But if you write about the art of astrological interpretation, you risk having some of your best material buried in the archives, where your readers will not be able to find it.

How do you help your readers find your old content? There are several options:

Tag Your Posts

This is the easiest solution. If you’re writing about the current Saturn square Pluto aspect, you can tag your post “Saturn,” “Pluto” and “mundane astrology.” If you’re writing about the love styles of Capricorn men, tag it “Capricorn” and “relationships.” The point is to help your readers easily find your old posts by topic, so don’t go overboard. If you have a tag cloud in your blog’s sidebar that has 200 words, you’re likely to overwhelm your reader, so don’t include a tag for every single celebrity you write about. Keep it simple!

Include Related Posts at the End of Each Blog Entry

An easy way to let your readers explore old content is to include a short list of posts that are thematically related to the one they’re reading. If you’ve written some great articles about the nodes, be sure to include them in your most recent post about them. Some blog platforms have plugins that automatically generate these for you, but the plugin will not do as good a job as you will, so just search through your archives and include your three best posts in a bullet-pointed list.

Link to Old Posts From Within Your Article

Why wait for the reader to finish reading your post to find more relevant articles? You can find terms or phrases in your copy and hyperlink them to stuff in your archives. Be mindful of best practices: Don’t write something like, “You can read my other article about this here.” Rather, you can write, “In my previous post about the South Node in Leo…”

Create Special Pages That Link to Your Best Posts

Although a reader can click through your archives, the experience looking for a specific post can be like looking for a needle in a haystack. If you’ve written a whole bunch of articles about a specific topic, create a page on your blog (if your blog platform allows) and include a short introduction with a list of links. I do this for Sasstrology; each zodiac sign has its own dedicated page with links to nearly all the blog posts about that sign. (For example, see Scorpio.)

Include a Search Box

Your blogging software may natively come with a search box, but it may not do a terribly good job. You can use services like Lijit or Google Custom Search to help your readers get a Google search listing of whatever your reader is looking for.

Widgets Galore

Depending on your blog platform, you may be able to add a widget that features your most popular posts (and other variations, like “most commented,” “most visited,” etc.). Your most popular posts may not be your best posts – the ones you really want to feature – so use these widgets with caution.
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About the Author

Jeffrey Kishner is editor/publisher of Sasstrology. He is also a regular contributor at AOL Horoscopes. Jeffrey is available for professional consultations regarding WordPress blogs and social media optimization. You can contact him at jeffreykishner@gmail.com.
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An Astrology Blogger’s Insights: The Creative Process

Tony Vowles has been blogging astrology for about a year at his The Astrology Blog. Today, Tony generously shares what he’s learned during that time.

insightsThe process of writing is a powerful one. Writing an astrological blog is more than merely putting your ideas across to others. The affirmation of feelings, ideas, hopes and dreams into the written word gives them structure – an alchemical reaction occurs at this moment that can be profoundly healing, both to yourself and your readers and should not be underestimated. The communication of emotional release can be a therapy – particularly if you have no other outlet. Consider this – when was the last time you hand wrote a letter? If you write a blog, try it one day – write to a relative, a friend, a lover – try to put emotion and feeling across in your words – tell them how you feel. Once you have finished think about the process – how you felt when writing it. Did it stir up memories, feelings that you hadn’t thought of before? Examine your feelings afterwards – was something released or clarified for you? What you take from this can be an aid to writing future articles.

Blogging is also a learning process. It confirms thoughts and beliefs, bringing structure and clarity to your ideas. The communication stream with others is also a valuable learning aid, providing and getting feedback opens discussion and debate – honing skills. One thing that has had a profound impact on my own writing is adding pictures to my posts. At first, this proved quite difficult. I had to stop and think about the message I wanted to convey – what is the essence of the aspect? Where can I find a suitable picture? Doing this before you write can act as guided imagery – enabling visualisation and refining the creative thinking (and writing) process. If you struggle with writers block or trying to talk about a subject from a different angle then try starting with the image first. Your readers will understand your message better if they can both see it and read it.

Happy Blogging!
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tony-vowlesHailing from the UK, Tony calls himself an amateur astrologer and social networker. He has been studying Astrology for about 20 years on and off and also has a background and interest in Martial Arts and Zen Buddhism. His astrology blog is aptly named The Astrology Blog
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Photo published under a Creative Commons License from Flickr

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Why Technorati Now Disappoints

While it is often said, if you can’t say anything nice, don’t say anything at all, Technorati’s new business plan cries out for a critique. Once the Mecca of blogging enthusiasts across the net, systemic changes to social media site Technorati’s mission has inexorably altered the role it will play in the blogosphere.

Technorati was once the place where a new blog could get listed, have its feeds pulled, and have a chance at developing an audience. In addition, links to the blog site would be listed, building what Technorati called “authority” on its pages. It was a level playing field for all bloggers.

Now Technorati has rolled out a new game plan, one of which new blogs are definitely not a part despite Technorati’s glowing description of the new roll out. Gone is the option to “ping” your content to show up on Technorati’s feed. RSS feeds exist for only those blogs with larger authority. And in the new rollout, many blogs with established authority found those numbers disappeared from their listing. If you score low on authority your content will be pinged every month or so from Technorati itself. Where once links has a shelf life of six months on Technorati for authority scoring purposes, now the shelf life is a single month. In a business where blogs can be birthed and wither within that time frame from a lack of readership, Technorati will hardly be helpful to a new blogger and present bloggers with smaller authority are not being served as well. The only blogs that continue benefit from being listed on Technorati are established blogs with an authority ranking above 100.

As new bloggers look for options in building readership, Technorati might just find itself not just in the cold, but frozen out of dynamic new offerings by the narrowing of their vision.

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Beth Turnage authors Astrology Explored as well as being publisher of Astrology Media Press. Beth is available for private consultations. You can contact Beth at starrynightastro@aol.com.
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How to Make Money From an Astrology Blog

by Jeffrey Kishner

Making Money from Your BlogThere are many reasons why astrologers blog, and making money directly from blogging is probably the last thing on our minds. For many of us, just the act of sharing our love for astrology with the community is reason enough to self-publish. However, the joy of writing is often not our only motivation.

Self-Promotion

Yes, many astrologers want to earn a living from … being an astrologer. In the internet age, an easy way to promote our practices is via blogging. Free blogs are easy to set up on Blogger or WordPress, and with the help of great aggregation sites like AstroDispatch, getting your blog exposed to the larger astrological community is not so difficult.

We often attract just those clients who need our services, and blogging helps readers to suss out whether they resonate with your approach to astrology and consulting. All you have to do is include an About page, and include your contact information so they can reach out to you. Or better yet, use a form to allow potential clients to send you their birth data and specific concerns.

Advertising

You can make money from ads, but there’s no point in even bothering if you don’t have a significant amount of traffic. The easiest way to earn cash is from Google Adsense. You just choose an ad size and plop some code into your blog template. (Blogger will automate this for you.) Google analyzes the content of your blog and includes ads that are relevant to your readers. But be forewarned: if your blogging is not tightly focused on astrology, your ads may often be off-topic. If your blog includes some posts about astrology and some about your knitting hobby, the ads served by Google could be judged irrelevant by your readers, and this can ultimately hurt your reputation. (Readers are often OK with ads if they perceive those ads as being useful.)

You can also join an ad publishing network. These networks “collect” lots of blogs under one umbrella so that they can convince major brands to advertise within their network. Big ad networks can command high CPM (cost per thousand page impressions) ads, and they often split the revenue with you 50/50.

Affiliate Programs

The cost-per-transaction model is low-risk for sellers, as they only pay you when one of your readers purchase their product. One of the most popular affiliate programs is Amazon Associates. If you love a particular astrology book, you can easily create a widget and post it on your blog. If a reader buys it, you get a 4% commission. Frankly, you’re only going to earn pennies from Amazon if you publish an astrology blog. The big earners are folks who blog about digital cameras and other high-price items.

The big astrology sites have affiliate programs. Astrology.com, Tarot.com and Matrix Software pay you a commission if your reader purchases an astrology report from their site. (Matrix pays higher commissions than the former two.) You can also join affiliate programs like Commission Junction and ClickBank. These programs feature more obscure astrology sites that pay a commission if your reader purchases a report, an ebook or a physical object like an astrology-themed bracelet. However, you ought to inspect the specific product to make sure it’s not crap. If you refer a reader to purchase something that makes astrology look bad, you’ll look bad, too.

Sell Your Own Reports

Many professional astrology software products have modules that enable you to print out customized natal, compatibility and transit reports for clients. These modules come with “canned” interpretations written by professional astrologers. You can often whip out a PDF report in a minute or two. This is a pretty easy way to earn extra cash.

You can also write your own interpretations. You can charge a pretty penny for these reports ($40-$60). The consumer is buying your report because she values your specific expertise and writing style. Of course, this option is much more labor-intensive, but over time it can be lucrative. In addition, having written your own astrology report boosts your reputation.

Approach Advertisers Directly, or Have Them Approach You

If your blog gets big enough, potential advertisers or sponsors will reach out to you, because they want to capture the attention of your readers. Or you can directly contact businesses whose products would be of interest to your readers. It helps to have demographic information about your readers. You can register with Quantcast to provide stats about your readers, or you can use SurveyMonkey to ask your readers specific questions (age, gender, household income, etc.). Armed with this data, you may be able to convince a company to be a direct advertiser. This way, you don’t have to split your profits with an ad network.
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Jeffrey KishnerAbout the Author

Jeffrey Kishner is editor/publisher of Sasstrology. He is also a regular contributor at AOL Horoscopes. Jeffrey is available for professional consultations regarding WordPress blogs and social media optimization. You can contact him at jeffreykishner@gmail.com.
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Fine Tips of Blogging: Adding Images to Blog It

adding-html-imagesMany bloggers keep multiple blogs and often would like to post the same content on each. But who wants to keep posting the same entry over and over again?

The options for cross-platform blogging are nearly non-existent, but one option Blog It, from Six Apart, allows you to post the same post to any WordPress powered blog, Blogger, Vox, Type Pad and Live Journal, plus it will do updates to your Twitter and Facebook page. It is available as a free app in Facebook. For the most part it is a beautiful thing. It has one flaw, and for serious bloggers it is a fatal one. It does not support adding images.

For a while, this has keep this blogger from using this very useful tool, but being at the bottom of the Google search pile because of the newness of this network has forced me to look at this again. Then an idea hit me, Picassa Web Albums.

Picassa Web Albums is Google’s free photo sharing application. Uploading images is as easy as uploading an image in WordPress. With Picassa, you can add an image to any web platform you can edit by copy and pasting the html coded provided for each image.

To access the HTML code click on “Link to this album” then copy and paste the code under “Paste HTML to embed in website”. Once you copy the code, you paste it right in to Blog It and it is there, once you paste it and post your entry, the image is there for world to see on all your blogs.

You can fiddle with the code to make it align right, center, or left, but the different platforms do handle the coding differently. Live Journal in particular is a bit fussy, the coding translating to right, center, or left within the picture frame itself. You can’t win them all, but at least with Picassa and Blog It, the bulk of the battle is won.

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Social Media: Using Twitter Trending Topics to Boost Readership

twitter-trending-topics1Like most of you, I’ve been ignoring the Trending Topics on the sidebar of my Twitter page. In a real Homer Simpson moment, I hit my head and moaned “doh!” when I realized the opportunities missed by not utilizing this free and totally useful tool.

Looking at October 21sts’ trending topics I saw two related topics to posts that were already online. One was “Halloween” the other was the “Google Wave”. While I haven’t written anything on the Google Wave itself, Astroblogging has two posts on using Google Analytics. No matter that these posts were already in the blogosphere, people want to know about these things NOW. So it was off to the tinyurl page to make bite sized Twitter friendly links to the posts and up they go.

To get your two seconds of fame on Twitter make sure that you post tags about your content. Tags are very easy, the sign “#” signifying a tag plus your keyword. For A Neptune Tale: The Devil You Know the tag looks like this #astrology, #Halloween.

Let me know if this works for you.

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