To the left is not an instance of blog deja vu, but an illustration of Google’s Search Engines’ inventory of the keywords and search words on a recent blog post. Its no secret that to drive traffic you need to get the attention of the search engines, though some people aren’t sure how far to go with them. This recent post shows quantity counts. The more of a keyword or search word that you use, the more likely it is that Google will recognize that your post is actually about the subject you are writing about.
What you don’t see from this illustration is that Google inventoried everything on the page to see if the content was relevant to the search. The blog title was inventoried, as well as the titles of recent posts categories and also the titles of the Blog Roll. Talk about being thorough!
Since Saturn, from the way the post was written was mentioned umpteem times, the Search Engine felt confident enough, even though in Google’s eyes this blog is only days old, to list this post within the Top Ten results on the search “Saturn Astrology”.
LIke anything in marketing you toss oatmeal at the wall and see what sticks.
As an astrologer, I’ve written a weekly column for the past few years for a local publication. As fun as it was to write a column weekly, I wanted to expand my audience. Searching the web I found this ad:
Blog Challenge: Make New Friends
“Make new friends but keep the old,
One is silver and the other gold.”
Neeti Ray has shown through her own blogging efforts how networking can help promote a blog. Barely a year old, her blog is on the blog roll of many sites that I ‘m not on after two years of blogging. It doesn’t hurt that her posts are beautifully written and insightful, but clearly she has the Leo gift for charming new followers. And how does she do this? She makes friends.
She follows blogs. She comments regularly on them. She engages the blog authors in conversations. Recently, she posted an article that shows just how many astrologers with who she’s had conversations. Networking plain and simple.
Sometimes, some of us that have been blogging for a while forget this simple concept. Either we are engaged in our writing efforts or trying to manage the flow of communication that comes at us from our readers, or life happens and we have to pay attention to something other than blogging. Yet if we want to grow our audience, we need to draw attention to ourselves.
Here is your challenge for today. Go to five other astrology blogs and leave an insightful, meaningful comment on the most recent piece. Lets AMP up the challenge and let’s say you visit only two that you’ve visited before and three you haven’t. Keep tabs on the results and see who visits you because of it.
Go out and make some new friends and let your old ones know you are still around. Then drop me a line and let me know how it worked for you
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